IO
In accordance with the legend, Io was a priestess of Era, at a temple near Mycenae. Io became mistress of Zeus and was persecuted by his wife Era. Io gave birth to Epafo, son of Zeus, that became king of Egypt.
In accordance with the legend, Io was a priestess of Era, at a temple near Mycenae. Io became mistress of Zeus and was persecuted by his wife Era. Io gave birth to Epafo, son of Zeus, that became king of Egypt.
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The identity
(often also called culture) of a company represents the fundamental element on which built
winning vision, strategies and projects. Many times this is forgotten
and companies focus themselves only on the external situation and react,
day by day, to chance events without a precise average and target.
Often the average is almost zero: this means the firms has only
defended itself by the external situation without any
direction. The firm history helps to single out the essential elements
of its identity from those accidental, the alterable elements from the
appearance ones. In a world faster and faster changing the lack of
direction is for sure a problem. For a single person a sincere vision
having some possibilities to be winning in the medium long term can be
generated only by his/her dreams and passions. Starting from the "know
thyself" of Socrates, passing through the "become who you are" of
Nietzsche and ending with the modern theories of leadership, the
person identity is indicated as the principal energy of each vision. A
vision not erected, at least partially, on identity would not probably
have the strength to overcome the numerous obstacles encountered
during the realization of a not trivial vision. The vision has to get
the inspiration from the external situation but the energy has to come
from the identity. For companies, may times, it not much
different because the necessity of involve employees has become more
and more important, above all in the activities with a greater value
added.
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