2nd Element: the vision
In a world more and more complex and
competitive the direction is more and more important. It permits to guide
and focus the company actions in the medium and long term. The vision is a
clear, intense and concrete idea of what the future is wanted to be: it is
an image of the future, strongly hearted and yearned after, that guide,
inspire, and channel', in one direction, the daily actions. The vision
should appeal to the imagination of employees and emotionally involve them
and gain their trust. A lot of great entrepreneurs have depicted their
experience as a continuous realization of their dreams. The expression of
the dream, in written form,
represent the vision and help to involve the employees and to give a
meaning to unceasing working activity of every day. |
Quotes
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All
our dreams can come true, if we have the courage to pursue them. (Walt
Disney)
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If one
does not know to which port one is sailing, no wind is favourable. (Seneca)
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Our
hopes and dreams change the world. (Karl Popper)
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