2nd Element: the vision

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In a world more and more complex and competitive the direction is more and more important. It permits to guide and focus the company actions in the medium and long term. The vision is a clear, intense and concrete idea of what the future is wanted to be: it is an image of the future, strongly hearted and yearned after, that guide, inspire, and channel', in one direction, the daily actions. The vision should appeal to the imagination of employees and emotionally involve them and gain their trust. A lot of great entrepreneurs have depicted their experience as a continuous realization of their dreams. The expression of the dream, in written form, represent the vision and help to involve the employees and to give a meaning to unceasing working activity of every day.
  • All our dreams can come true, if we have the courage to pursue them. (Walt Disney)
  • If one does not know to which port one is sailing, no wind is favourable. (Seneca)
  • Our hopes and dreams change the world. (Karl Popper)

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