4th Element: the external situation

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The external situation regards what is not inside or directly belonging to the company but could influence company present and future performance. On this aspect a lot has been written. The principal aspects can be considered: the industry where the company operates, the competition in the industry, the customers, the suppliers, the substitute products and the potential new comers. The external situation includes also the labour market, the state of technological art , the found access and the legislation. The external situation represents the restrictions and the treats but also the opportunities coming from outside and it is a fundamental element for the elaboration of the strategy pursuing the intermediate objectives of the vision.   

  • Adapt or perish, now as ever, is nature's inexorable imperative. (H. Wells)
  • I believe in God, only I spell it Nature. (Frank Lloyd Wright)  
  • If you know your enemies and know yourself, you can win a thousand battles without a single loss. (Sun Tzu)

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