4th Element: the
external situation
The external situation regards what is not inside or directly
belonging to the company but could influence company present and
future performance. On this aspect a lot has been written. The
principal aspects can be considered: the industry where the company
operates, the competition in the industry, the customers, the
suppliers, the substitute products and the potential new comers. The
external situation includes also the labour market, the state of
technological art , the found access and the legislation. The external
situation represents the restrictions and the treats but also the
opportunities coming from outside and it is a fundamental element for
the elaboration of the strategy pursuing the intermediate objectives
of the vision.
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Quotes
- Adapt or perish, now as
ever, is nature's inexorable imperative. (H.
Wells)
- I believe in God, only I
spell it Nature. (Frank
Lloyd Wright)
- If
you know your enemies and know yourself, you can win a thousand battles
without a single loss. (Sun Tzu)
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