5th Element: the strategy

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The term strategy was born in the military field and derived from the Greek strategos (who lead the army). In the army strategy is referred to the moving troops before the battle and more generally to everything preceding the battle that can influence the battle result. In the management was adapted but not so much. The company strategy the how and the mean to reach a final target: a kind of synthesis among the vision, the external situation and the internal. There are a lot of strategy analysis techniques (SWOT, market segmentation, critical success factors, Ansoff's matrix ...), all of them aim to answer questions like: who are we?, what are we doing?, what product are we going to offer? to which customer? where? with which technologies? etcetera. Essentially the strategy single out the values, the mission, the middle objectives, the kind of path fitted to reach the objectives, the activities portfolio and the general planning.

  • Strategy is a plan, a "how," a means of getting from here to there. (Henry Mintzberg)
  • Plans are nothing, planning is everything. (Dwight D. Eisenhower)
  • There is nothing so useless as doing efficiently that which should not be done at all. (Peter Drucker
  • Strategy answers the question: What are the ends we seek and how should we achieve them?. (George Steiner)

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