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The major part of
the managers believe that the implementation is, by far, hardest of
part of their work, much more of every strategic analysis. A
Fortune's review study reports that less than the 10% of the
formulated strategies are actually implemented. This is principally
due to two factors: 1) the markets change faster and faster and the
forecasts become particularly tough, 2) the company capital becomes
more and more intangible and so more complex to measure and manage.
The first point, although it is more difficult to measure and
forecast, is inalienable and it is impossible to give up with the
formulation of strategies more frequently revised. The second point is
one of the greatest problems today companies face. In the past the
major part of company capital was tangible (generally production
goods, buildings ...), presently the intangible capital is the much
more important respect to the tangible one.
Implementing a strategy where the intangible goods are prevalent is more difficult because in such a case the strategy cannot be imposed by the higher hierarchic level but has to be shared by the persons owning the intangible capital. The implementation consists of the detail planning, of the execution and of the time, cost, scope and risk control. |
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