Analoy with the myth of Io 

The six fundamental elements to generate and implement a winning company strategy have a strong analogy with Io and Zeus myth. The priestess Io represents the identity and the history that, togheter with Zeus reprenting the vision, generate the realization of a project. Argo symbolize the present internal situation that has to be changed (killed) to achieve a new target. Hermes instead represents the stratagem adopted by Zeus in order to free Io from the slavery of the situation external to the company (symbolized by Hera). The implementation of the project is principally child of Zeus and Io. Argo and Hera are mainly elements to be considered for the strategy elaboration not for the determination of the vision. The vison, in fact, should be generated principally by the company identity and history (in the myth the actions of Zeus are inspirated mainly by Io and not by Hera and Argo).